What is “the one thing” most of the startups have constant struggles with? Is it how to find customers? Is it visibility in the market? No, most often the biggest worry is how to secure funding in order to keep on going and staying alive. We invited some of the most exciting professionals to help TryOut teams with this particular question.
On the 20th of January, TryOut teams stepped one huge step forward in tackling their funding issues and had the pleasure to be guided by three experienced mentors. Pontus Stråhlman, the vice-chairman of Finnish Business Angels Network (FiBAN) introduced the Finnish funding landscape, what type of investors TryOuts should target at and how the funding system usually works. Yrjö Ojasaar, partner at Change Ventures and a seasoned investor gave an inspiring talk about the importance of the team and how to stand out in front of investors. Jaakko Blomberg, a producer, an activist and an experienced crowd-funding guru shared his insights about when and how to create a crowdfunding campaign for your business or a single product.
During the day we all learned a lot! In order to spread the joy, here are some of the most important points which will help you to focus in the right things if you are struggling with funding.
However, in the eyes of a smart investor, a great team is still not enough. You’ve gotta have some indicators to demonstrate your success (key performance indicators) to really convince the investor. Good examples of such indicators could the proof of interesting customer segment and proof that there really is pure love towards your product.
Text: Kati Vuks, Community manager at Peloton Club
Try Out! is a co-creational and experimentative platform aiming at strengthening emerging business models in cleantech, circular economy and smart city. We bring together newly established teams, the city of Helsinki, existing business, and urban inhabitants to experiment new business models, products and services. The aim is to enable business model development in real urban setting together with people. At Demos Helsinki TRY OUT! is a part of Peloton Club. For more information, click HERE.